Design Team Selected For Historic Read House

Local Architects and Texas-Based Designer Collaborate on Multimillion-Dollar Hotel Renovation Project

CHATTANOOGA, TN (November 15, 2016) – Avocet Hospitality Group (AHG) confirmed today that a design team has been selected for the multimillion- dollar renovation project planned for the historic Read House hotel.

Local architecture firm, Artech Design Group, will work hand-in-hand with Texas based company, ForrestPerkins, to restore and refresh the iconic property in downtown Chattanooga. AHG’s Director of Project Management, Rod Gerber, Artech Principles, Rick Thompson and David Hudson, and ForrestPerkins’ President, Deborah Forrest, have already begun drafting plans for the 20 million dollar renovation project, which is slated to begin in June 2017.

“The vision that Avocet Hospitality has for the Read House as a luxurious hotel and gathering place for Chattanoogans has excited our entire team. The concept strongly reinforces the commitment to the renaissance of downtown Chattanooga. We look forward to leading the design team and making their vision a reality, while respectively addressing the historic significance and architectural integrity of the building. Our goal is to revitalizes the iconic stature of the Read House and enhance the quality of our community, “ states Rick Thompson, Principle in Charge for Artech Design Group.

Deborah Forrest, President of ForrestPerkins, goes on to say, “ForrestPerkins is known for designing distinctive, luxurious hotels, both modern and classic, including brands such as St. Regis, Four Seasons, Fairmont and Ritz- Carlton. The design of each hotel tells a unique story, crafted to personalize the guest experience, inspired by a sense of place and in the case of historic hotels such as Read House, the hotel’s legendary past.”

By the end of 2018, the Read House hotel will feature completely renovated common areas, meeting rooms, food and beverage outlets, retail spaces and 242-guestrooms boasting updated technology, redesigned bathrooms, and all new furnishings. The hotel will launch a new website and refreshed brand by April 2017, which will serve as a tool to keep the community informed on the progress of the project.

About Artech Design Group

Artech Design Group is an innovative architecture and interiors firm based in Chattanooga, TN. Their projects may be found nationally or locally. Artech excels in the revitalization of historic buildings, giving new life to dilapidated buildings. Their projects include, but are not limited to, Majestic 12 Theatre, 401 Chesnut, Johnson Group and Hamilton Place Shopping Center.

About Forrestperkins

ForrestPerkins’ extensive portfolio includes The Hermitage in Nashville, The St. Anthony in San Antonio, The Jefferson in Washington, DC, the Nines in Portland, Oregon and The Fairmont San Francisco. The hotels they design are both elegant and superbly comfortable, welcoming guests and neighbors with approachable luxury and relaxed refinement. The firm has offices in Dallas, Washington DC, San Francisco and New York.

About Avocet Hospitality Group

Avocet Hospitality Group specializes in developing and operating hotels, restaurants and property management companies. The Charleston-based company owns and operates The Vendue, Charleston’s Art Hotel, housed in a collection of gracefully repurposed 18th century warehouses nestled in Charleston’s French Quarter, offers 84 distinctively individual guest rooms as well as the casually elegant restaurant Drawing Room and The Rooftop, Charleston’s perennially favorite rooftop bar; and Tides Folly Beach, a 132-room full-service oceanfront hotel set on “The Edge of America” and home to BLU Restaurant & Bar overlooking the Atlantic Ocean. In addition to these two hotels, Avocet Hospitality manages Avocet Properties, a beach rental, property management and real estate firm on Folly Beach, as well as St. Barth Exclusives, a luxury villa rental company on Saint- Barthélemy in the French West Indies.

Media Contact:
Wesley Bloomfield – Director of Marketing
Avocet Hospitality Group


The Read House

107 W MLK Blvd
Chattanooga, TN 37402
Tel: (423) 266-4121