Grand Dame of Chattanooga to be Restored to Former Glory
Historic Read House in Chattanooga, Tennessee Begins $25 Million Renovation
CHATTANOOGA, TN (November 1, 2017) – The historic Read House hotel located in Chattanooga, Tennessee is set to commence a $25 million rebirth and renovation in November 2017. The phased renovation will allow the hotel to retain its status as the longest continuously operating hotel in the South. The Read House opened its doors in 1872 and has always welcomed guests every day since then.
The first phase of the renovation will focus on the historic Read House building while the Manor building, added in 1962, will remain open. “We are excited to get started on this long overdue revival of one of Chattanooga’s most well-known structures,” said Jonathan Weitz, owner of Avocet Hospitality Group, which purchased the hotel in August of 2016. “Everyone in Chattanooga has fond memories or a compelling story to tell when The Read House was the place to see and been seen. Our plan is to restore the hotel to its former greatness and bring back the feeling of the Roaring 20’s with its opulence and grandeur. We want the people of Chattanooga to once again be proud of the hotel that has played such a large part in the history of the city,” continued Weitz. The first phase of the renovation is slated to be complete by July or August of 2018.
Avocet Hospitality Group plans to completely start over with the guestrooms. “We are removing everything from the guestroom floors and starting over. We could not provide the required guest experience using the current room configuration. Our guests deserve spacious modern bathrooms, the latest in technology, and new furnishings,” said Weitz.
In addition to the guestrooms, all the public areas will be renovated and restored to their former greatness. Experts in plaster repair and skilled artisans are being retained to completely restore all the architectural and artistic details of famous The Silver Ballroom and the grand lobby ceiling. The Russian Walnut paneling in the lobby will be completely restored and re-varnished. The renovation will bring back elements of the original hotel built in 1872 – including a lobby bar, a billiards room, and a library. In addition, a new restaurant will be built in the space currently occupied by Porter’s Steakhouse. The concept for the new restaurant is in development, and Avocet Hospitality will announce plans for this reimagined space as they emerge. The Green Room will return to the hotel as a meeting space.
In preparation for the renovation, Porter’s Restaurant will close after dinner service on Saturday November 11, 2017. The historic portion of The Read House will close on Monday November 13th. Guest staying in the Manor Building will continue to arrive in the valet parking area located on Broad Street. Given that the hotel consists of two separate buildings, guests staying in the Manor Building will not be impacted by the renovation. The recently renovated Starbucks located on Broad Street will also remain open during the renovation.
Regarding Room 311 – the haunted room, Weitz explains, “The room will remain in the exact location as it exists today. Our intent is to decorate this room with historically accurate furnishings and to have people experience it as we believe it looked in the 1920s. Guests will be able to book Room 311, but only by special request.”
About Avocet Hospitality Group
Avocet Hospitality Group specializes in developing and operating hotels, restaurants and property management companies. The Charleston-based company owns and operates The Vendue, Charleston’s Art Hotel, housed in a collection of gracefully repurposed 18th century warehouses nestled in Charleston’s French Quarter, offers 84 distinctively individual guest rooms as well as the casually elegant restaurant Drawing Room and The Rooftop, Charleston’s perennially favorite rooftop bar; and Tides Folly Beach, a 132-room full-service oceanfront hotel set on “The Edge of America” and home to BLU Restaurant & Bar overlooking the Atlantic Ocean. In addition to these two hotels, Avocet Hospitality manages Avocet Properties, a beach rental, property management and real estate firm on Folly Beach, as well as St. Barth Exclusives, a luxury villa rental company on Saint- Barthélemy in the French West Indies.
Link to Avocet Hospitality Group Media Kit: http://bit.ly/2c0ie0A